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I was recently talking with a friend about various tailoring operations around the world, how things are set up, and how clothes are produced. And I'm curious to hear people's opinions -- would you rather have a perfect suit that was machine-made or an imperfect suit that was handmade?
Let's take two extremes.
Let's say in the future, you can order the perfect suit off Amazon (using their current interface, presentation, photos, etc. Shopping for a suit would be like how you order books or Band-Aids). Let's say the suit was custom made according to your desires and specifications and it fits perfectly. Amazon can replicate any house style in the world -- Liverano, Anderson & Sheppard, Huntsman, etc. You choose stylistic options using various drop-down menus. The garment is 100% machine-made in a factory somewhere far away.
The other option is to have a suit made by a tailor who's working out of a workshop or sometimes even their home. The long seams are produced using a sewing machine, but everything is handmade. The tailor has a certain house style, which you like, but can't deviate too far from that. Additionally, there are minor imperfections. For the sake of this discussion, let's say they're incredibly minor -- a centimeter of fullness through the seat, which can be adjusted using an alterations tailor. Or you asked for a pen pocket inside the coat and didn't get one. You buy these garments by meeting the tailor.
In this case, which would you rather buy? Let's say the prices are exactly the same -- say $2,500 for a suit. That makes it painful enough that you'll be bummed if you don't get exactly what you want. Do you value the perfect suit, even if it's machine-made? Or do you prefer the slightly imperfect suit that was handmade?
Let's take two extremes.
Let's say in the future, you can order the perfect suit off Amazon (using their current interface, presentation, photos, etc. Shopping for a suit would be like how you order books or Band-Aids). Let's say the suit was custom made according to your desires and specifications and it fits perfectly. Amazon can replicate any house style in the world -- Liverano, Anderson & Sheppard, Huntsman, etc. You choose stylistic options using various drop-down menus. The garment is 100% machine-made in a factory somewhere far away.
The other option is to have a suit made by a tailor who's working out of a workshop or sometimes even their home. The long seams are produced using a sewing machine, but everything is handmade. The tailor has a certain house style, which you like, but can't deviate too far from that. Additionally, there are minor imperfections. For the sake of this discussion, let's say they're incredibly minor -- a centimeter of fullness through the seat, which can be adjusted using an alterations tailor. Or you asked for a pen pocket inside the coat and didn't get one. You buy these garments by meeting the tailor.
In this case, which would you rather buy? Let's say the prices are exactly the same -- say $2,500 for a suit. That makes it painful enough that you'll be bummed if you don't get exactly what you want. Do you value the perfect suit, even if it's machine-made? Or do you prefer the slightly imperfect suit that was handmade?