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Sustainable style: How fashion can afford and accelerate decarbonization
Translating fashion’s decarbonization commitments into action has proved difficult. A new McKinsey analysis outlines what the industry can do to reach its targets.
www.mckinsey.com
“About two-thirds of brands, (fashion brands and retailers with revenue above $1 billion that are included in the Carbon Disclosure Project) according to a new McKinsey analysis, are behind on their own decarbonization schedules, and 40 percent have seen their emissions output increase since making their sustainability commitments.”
“Our research shows that most fashion brands could reduce their GHG emissions by more than 60 percent for less than 1 to 2 percent of their revenues. (This excludes levers related to reselling, renting, and repairing fashion, which would reduce a brand’s emissions intensity significantly but also be dependent on consumer behavior shifts.)”